top of page


Primrose Charmz is a self-taught Digital Cultural Artist and surface designer based in Cape Town, South Africa.

She obtained an undergraduate degree in Architecture from the University of the Witwatersrand.

Her Contemporary Digital Cultural Artworks are sold as Limited Edition Giclee Prints printed on Hahnemuhle German Etching Paper.

Primrose's career as a surface designer was launched after being selected as a Top 10 finalist for the 2018 Nandos Hot Young Designer pattern design competition based in South Africa. In 2020, through her association with the brand and by being exposed to their passion for celebrating Southern Africa talent and design, Primrose was influenced to simultaneously start designing cultural patterns and digital artworks to visually narrate – and celebrate – aspects of the rich heritage and history of communities and cultural groups based in Southern Africa.

As of 2021, some of Primrose’s patterns have been showcased on products and in Nandos casas in Australia, South Africa , New Zealand and the United Kingdom . However, she is making her debut as a professional artist with the 2021 ‘Women from Africa in the Arts’ Virtual Exhibition by Color Me Africa Fine Arts.

bottom of page